For adult care home operators
Ovela starts at $49/month. Families find you directly. You keep 100% of every placement — no agency taking a cut, no one controlling your profile.
No credit card required · No contracts · Cancel anytime
7-day
Free trial — no credit card
$0
Referral fees charged to operators
24 hrs
Average time to go live
100%
Of placement revenue stays yours
Do the math
Referral agencies like A Place for Mom charge a fee equal to one month's rent — every time they place a resident. That's not a service fee. That's a permanent tax on your revenue.
Annual cost of referral agencies
3 placements/yr
$6,000 avg fee
$18,000/yr
Smaller home, steady occupancy
5 placements/yr
$6,000 avg fee
$30,000/yr
Most common
Average 6-bed home
8 placements/yr
$6,500 avg fee
$52,000/yr
High-turnover or larger home
Based on industry-reported referral fees of $4,000–$8,000 per placement.
Typical referral fee
$4,000–$8,000
Per placement — deducted from your revenue
Profile control
None
They write it, own it, and change it without your input
Family contact
Filtered
They pre-screen leads and decide who reaches you
From operators on Ovela
Real operators. Real savings.
“I listed on Caring.com and paid a referral fee every time a family placed a resident — sometimes $5,000 or more. With Ovela it's a flat rate and I keep every dollar from every placement. I've been full for six months straight.”
Maria T.
Owner, Maple Grove AFH · Vancouver, WA
“The profile is actually mine. I upload my own photos, write my own description, update my own vacancies. No one calls me to 'manage' my listing. Families contact me directly and they already know exactly what we offer.”
James R.
Owner, Riverside Adult Home · Portland, OR
“I went live in less than 24 hours. Within the first week I had three inquiries from families who were specifically looking for memory care. These are qualified families — they've already read my profile and reviews before they call.”
Linda S.
Owner, Cedar Ridge Care · Salmon Creek, WA
Ovela pricing
That last placement you made through an agency? That fee alone paid for years of Ovela.
You pay per placement
$6,000 avg
Every. Single. Time.
Flat monthly rate
$49/mo
Starts at $49. No placement fees ever.
Choose your plan
Basic
For single-home operators
Pro
Most popularFor operators with multiple homes
Everything in Basic, plus:
No credit card required · Cancel anytime · $49/mo per additional home beyond 3
That last referral fee you paid? It would cover 40 months of Pro.
Head to head
Ovela
From $49/month
Referral Agency
A Place for Mom, etc.
No tech skills needed. We walk you through every step.
Create your account
Sign up with your email. No credit card required for your 7-day free trial.
Build your profile
Add your home details, services, photos, and pricing. Takes about 20 minutes.
Set your vacancy status
Mark beds open, waitlist, or full. Update anytime from your phone or laptop.
Receive direct inquiries
Families find you and contact you directly — no agency in between, no referral fee.
Do I pay a fee when a family places a resident?
Never. Ovela charges a flat monthly subscription only — $49/mo for Basic, $149/mo for Pro. When a family contacts you through Ovela and places a loved one, 100% of that revenue stays with you. We earn nothing from placements — ever.
How is Ovela different from A Place for Mom?
A Place for Mom charges a referral fee typically equal to one month's rent — every time they place a resident in your home. That's $4,000–$8,000 per placement, taken out of your revenue. Ovela charges a flat monthly subscription starting at $49 and earns nothing from placements. We're aligned with your success, not paid when you fill beds.
What if I have multiple homes?
Pro plan includes up to 3 homes at $149/mo. Each additional home beyond 3 is $49/mo. For larger portfolios, reach out and we'll work something out.
Can I update my vacancy status myself?
Yes — anytime, instantly, from any device. Your dashboard lets you flip beds between open, waitlist, and full in seconds. Families always see your current real-time status.
What happens after my 7-day trial?
At the end of your trial you'll choose a plan — Basic at $49/mo or Pro at $149/mo — and add a payment method. If you choose not to continue, your listing is paused, not deleted. You can reactivate anytime with no setup required.
How does license verification work?
Every night, Ovela checks each listing against official state licensing databases. If a license expires, is suspended, or revoked, the listing is automatically removed — before any family sees it. This is something no other care directory does.
Ready to stop paying referral fees?
7-day free trial. No credit card required. Go live in under 24 hours. If Ovela isn't right for you, walk away — no questions, no fees.
Start your free 7-day trial →Flat rate · No setup fees · No contracts · Cancel anytime